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Black Friday Sales Hint at a Rising Tide to Lift All Boats—Especially Those Equipped with Virtual PBX

Last week’s strong Black Friday sales figures suggest that the economy is getting ready to roar back to life. Add to that the amazing gains on Wall Street over this past year and the evidence for a rebound is quite compelling.

Such news should prod you to aggressively position your company so that it can take advantage of this economic boom now taking shape.

A key part of that positioning involves adopting useful technology. Among the technology pieces the tech team at SendMyCall recommends you incorporate into your operations is virtual PBX.

More about virtual PBX in a bit. Right now, though, let’s talk about what happened on Nov. 24, the day after Thanksgiving, when retailers and other businesses opened early and lured lots and lots of customers by offering wall-to-wall deep discounts.

Here’s how the news agency Reuters reported it on Nov. 25:

CHICAGO (Reuters)—Black Friday and Thanksgiving online sales in the United States surged to record highs as shoppers bagged deep discounts and bought more on their mobile devices, heralding a promising start to the key holiday season, according to retail analytics firms.

U.S. retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgiving, up 17.9 percent from a year ago, according to Adobe Analytics, which measures transactions at the largest 100 U.S. web retailers, on Saturday.

Stores offered heavy discounts, creative gimmicks and free gifts to draw bargain hunters out of their homes….

The National Retail Federation…had predicted strong holiday sales helped by rising consumer confidence….

U.S. consumer confidence has been strengthening over this past year, due to a labor market that is churning out jobs, rising home prices and stock markets that are hovering at record highs.

From this Reuters report it’s pretty obvious the economy is expanding – and doing so in a big way.

This is fantastic news for you because, as the saying goes, a rising tide lifts all boats.

If you think of your business as a boat floating on economic waters, this saying makes sense.

At low tide, when the economy is in retreat, your boat comes to rest on the sandy bottom because there isn’t enough water for flotation.

But at high tide, with the economy surging, your boat floats.

The thing is, however, not all boats lift equally in response to a rising tide.

The reason they don’t is that some boats are equipped with shorter mooring lines than others. As the water rises, a short mooring line will prevent the boat from also rising. Eventually, if the water rises high enough, it swamps the boat and everyone onboard has to swim for shore or go under.

On the other hand, if the mooring lines are long, the boat can keep rising with the tide. Everyone onboard stays dry and happy.

Your business phone system is like a mooring line in the sense that it keeps you connected to the economy around you.

Therefore, you need a business phone system – and phone numbers – that offer you the greatest ability to rise with the economic tide.

SendMyCall believes that the phone numbers best suited for maximizing this ability are those of the virtual type, especially if the virtual numbers are virtual toll-free numbers.

One of the smartest things you can do for your business is to acquire a business phone system supported by virtual PBX – also known as hosted PBX or cloud PBX.

Virtual PBX can save you a tremendous amount of money compared to what you’ll spend on conventional phone lines with traditional physical PBX. (Those savings can translate into profits.)

Virtual PBX can also give you exceptional flexibility in how you operate your business – the very thing you need at a time when the economy is growing strong.

And strong may not quite be the word for it, if these Black Friday sales figures are any indication. Any way you look at it, the economy is alive and well. So get your technology pieces in place to take advantage of the sunny business climate, and make sure virtual PBX is included prominently in the mix.